A trademark is a symbol, word, or phrase that identifies and distinguishes the source of goods or services. The term trademark is used when applied on physical goods, while the term service mark is used when a company provides services.
Receiving a trademark provides legal protection for your brand and helps to establish your business identity and credibility in the marketplace.
Businesses get trademarks to:
- Protect their brand: A trademark can help to protect a business’s brand by preventing others from using a similar name, logo, or slogan that could confuse consumers or dilute the brand’s value.
- Establish brand identity: A trademark can help to establish a business’s identity in the marketplace, making it easier for consumers to recognize and remember the brand.
- Build customer loyalty: A strong brand identity can help to build customer loyalty, as consumers are more likely to trust and remain loyal to a brand they recognize and trust.
- Enhance marketing efforts: A trademark can be a valuable tool in marketing and advertising efforts, as it helps to differentiate a business’s products or services from those of competitors.
- Increase business value: A trademark can increase the value of a business, as it represents a valuable asset that can be sold or licensed to others.