A trademark is a symbol, word, or phrase that identifies and distinguishes the source of goods or services.  The term trademark is used when applied on physical goods, while the term service mark is used when a company provides services.


Receiving a trademark provides legal protection for your brand and helps to establish your business identity and credibility in the marketplace.

Businesses get trademarks to:

  • Protect their brand: A trademark can help to protect a business’s brand by preventing others from using a similar name, logo, or slogan that could confuse consumers or dilute the brand’s value.
  • Establish brand identity: A trademark can help to establish a business’s identity in the marketplace, making it easier for consumers to recognize and remember the brand.
  • Build customer loyalty: A strong brand identity can help to build customer loyalty, as consumers are more likely to trust and remain loyal to a brand they recognize and trust.
  • Enhance marketing efforts: A trademark can be a valuable tool in marketing and advertising efforts, as it helps to differentiate a business’s products or services from those of competitors.
  • Increase business value: A trademark can increase the value of a business, as it represents a valuable asset that can be sold or licensed to others.

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What to bring to a consultation:

  • Information on your Mark (logo or word)
  • When you started using the Mark
  • Details about how you came to create your Mark

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